Your website is often the first interaction a potential customer has with your business. At NWS, we specialize in creating visually stunning, highly functional, and search engine optimized (SEO) websites that not only capture attention but also drive organic traffic and convert visitors into loyal customers.
What Our Website Development & SEO Team Does:
Our integrated team combines creative design with technical expertise and strategic SEO to deliver a powerful online presence. Their responsibilities include:
- Strategic Planning & Discovery:
- Consulting with clients to define website goals, target audience, and key performance indicators (KPIs).
- Conducting competitor analysis and market research.
- Mapping out user journeys and site architecture for optimal user experience.
- UI/UX Design & Prototyping:
- Creating wireframes, mockups, and interactive prototypes to visualize the website structure and design.
- Designing intuitive user interfaces (UI) and ensuring a seamless user experience (UX).
- Developing responsive designs for optimal viewing across all devices (desktop, tablet, mobile).
- Front-End Development:
- Translating approved designs into clean, semantic, and performant HTML, CSS, and JavaScript.
- Implementing animations, interactive elements, and ensuring cross-browser compatibility.
- Optimizing website loading speed for improved user experience and SEO.
- Back-End Development & CMS Integration:
- Building server-side logic and database structures where needed for dynamic content.
- Integrating and customizing Content Management Systems (CMS) like WordPress, Shopify, or custom solutions.
- Implementing e-commerce functionalities, user authentication, and other dynamic features.
- Content Strategy & Implementation:
- Collaborating with clients to develop a content strategy that aligns with SEO goals.
- Structuring and implementing website content, including text, images, and videos.
- On-Page SEO Optimization:
- Performing comprehensive keyword research to identify high-value search terms.
- Optimizing website content, meta titles, meta descriptions, and header tags.
- Ensuring proper URL structures, internal linking, and image optimization.
- Implementing schema markup for rich snippets.
- Technical SEO:
- Conducting website audits to identify and fix technical issues (e.g., crawl errors, broken links, sitemap issues).
- Ensuring mobile-friendliness and optimizing site speed.
- Setting up Google Analytics, Google Search Console, and other tracking tools.
- Managing robots.txt and sitemap.xml files.
- Off-Page SEO & Link Building (Basic Consultation):
- Providing guidance on building high-quality backlinks through ethical strategies.
- Consulting on local SEO strategies for businesses targeting specific geographic areas.
- Website Maintenance & Security:
- Providing ongoing updates, security patches, and backups for the website.
- Monitoring website performance and security to prevent downtime and cyber threats.
- Analytics & Reporting:
- Monitoring website traffic, user behavior, and SEO performance metrics.
- Providing regular reports and insights to inform ongoing optimization strategies.
Technologies & Tools We Often Work With:
- Platforms: WordPress, Shopify, Custom PHP/Python/Node.js frameworks
- Design Tools: Figma, Adobe XD, Photoshop
- SEO Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
Languages: HTML, CSS, JavaScript, PHP, Python, SQL